Advanse LLC (“Advanse”) provides a dynamic advertising technology that delivers advertisements on behalf of advertisers. Our technology allows the advertiser to serve ads, and tailor those ads such that they are more likely to be of interest to users of the internet. Advanse does not create consumer profiles or audiences, and never brokers or monetizes data to 3rd-parties; data is owned (controlled) by the respective advertisers and publishers. Advanse does not have any role in user targeting for media-buying or selling.
HOW WE PROTECT THE INFORMATION WE COLLECT
We take reasonable measures to help protect the information we collect from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. However, no transmission over the internet or electronic storage can be completely secure, so we cannot guarantee the absolute security of any data.
INFORMATION WE COLLECT AUTOMATICALLY THROUGH THE SERVICES
In order to serve advertisements to your web browser and to help our customers provide ads that are relevant to your interests, we automatically collect certain information when you access websites that incorporate our Services or otherwise interact with our Services. This information does not identify you individually, but it does reflect information about the websites and mobile apps you visit and use and how you interact with the ads we serve.
· Browser and Device Information: We collect information at the time of the ad being served about your browser and device, and identifiers assigned to your browser or device, such as the advertising identifiers assigned by platform providers. This information does not directly identify a natural person or individual, nor is tied to “sensitive information” under GDPR, CCPA, or similar regulatory frameworks.
· Click Data: We collect information about the ads that you click on.
· Location Information: If permitted by your browser or device, we may collect information about the geo-location of your device for the purposes of serving ads that may be more relevant to you or helping to understand how you responded to ads served to you. We also infer information about your general (non-specific) location based on your IP address.
COLLECTION OF PERSONAL INFORMATION
Advanse does not collect or use data for advertising purposes which directly identifies an individual or is tied to “sensitive information” such as name, postal address, social security numbers or other government issued identifiers, insurance plan numbers, financial account numbers, sexual orientation, or precise information about past, present, or potential future health or medical conditions. We do not personalize any ads based on any health-related topics.
RETENTION AND GROUNDS FOR USING YOUR PERSONAL DATA
Advanse retains information for a period of up to 120 days and while collecting and processing Ad data, Advanse acts as a data processor/service provider. Our right to collect data is based on:
- Legitimate business need
- Performance of contract. We will need to collect and use your personal data to fulfill a contract with a client of Advanse, who has paid us to display advertisements.
You may opt out of interest-based advertising & collection of personal information by Advanse by clicking this button.
You may request the removal of your personal data by emailing email@example.com.
ADVERTISER WEB SITES AND THIRD-PARTY LINKS.
Advanse ads may contain links to advertiser web sites who may collect personally identifiable information and Non- personally identifiable information directly from you. Advertisers may have separate privacy policies and data collection practices, independent of Advanse. Advanse: (a) has no responsibility or liability for these independent policies or actions; (b) is not responsible for the privacy practices or the content of such Web sites; and (c) does not make any warranties or representations about the contents, products or services offered on such Web sites or the security of any information you provide to them.
EU AND SWISS DATA SUBJECTS
For persons located in the European Economic Area (“EU and Swiss Data Subjects”), commencing on May 25th, 2018, we will process your personal information in accordance with the Regulations (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation (GDPR).
For EU and Swiss Data subjects, we rely on the following legal bases to process your personal information:
Under the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks, we are responsible for the processing of information about you that we receive from the EU and Switzerland and onward transfers to a third party acting as an agent on our behalf. We comply with Privacy Shield Principles for such onward transfers and remain liable in accordance with Privacy Shield Principles if third party agents that we engage too process such information about you on our behalf do so in a manner inconsistent with Privacy Shield Principles, unless we prove that we are not responsible for the event giving rise to the damage.
Advanse abides by the Data Subject Rights requests referenced within GDPR Articles 13-22 with respect to:
Right to be informed (about processing activities and applicable rights)
Advanse has no direct relationship with the individuals whose personal data we process on behalf of our customers. An individual who seeks access, or who seeks to correct, amend, or delete data should direct his or her query to the respective Advertiser. You may also Opt Out of our services, in which case, we will no longer process your Personal information.
Right to access data (or obtain data being processed)
A user should first request this from the Advertiser, as we process data on their behalf (processor rather than controller) and as such we will also need their consent to release. We will then request verification of personal data prior to release of the information. If such information cannot be verified, we reserve the right to withhold fulfillment of the request.
Right to rectify information (when outdated or incorrect)
Once data access is given, as per Article 15, the user has the right to rectify. However, as this data is collected from the device at the time of the ad being served, it is usually factual (at the time).
Right to erasure (and to be publicly forgotten)
The Opt Out mechanism fulfils the user’s objective without risk of a new GUID or entry into our database.
Right to object to processing (particularly activities based on consent)
Similar to Article 17, users may object to processing by either requesting from the Advertiser or via our Opt Out mechanism. Advanse will comply with all such requests.
Right to restrict processing (when processing is deemed to be unlawful)
Advanse will suppress unique identifiers to halt processing if requested to by the Advertiser and individual following the actions in Article 15 and 17. User can also accomplish by the Opt Out mechanism.
Right to data portability (between proprietary systems in a common format)
Advanse’s system is unique and proprietary making data portability difficult however if requested to, we will act in accordance of Article 15 provided that as per Article 20, a common format is available.
Rights related to automated decision making (including decisions based on profiling activities)
While Advanse is a member of the advertising community, Advanse systems do not rely on any fully automated decision making, making this Article unlikely to apply to Advanse activities.
CALIFORNIA DATA SUBJECTS
For persons located in California Region, commencing on January 1, 2020, we will process your information as per California Consumer Privacy Act of 2018 (CCPA).
Categories of collected personal information include, unique device identifiers such as Cookies, Mobile Ad IDs (IDFAs for iOS and Android Ad IDs), Timestamps, User Agent Strings, IP addresses, demographics, geo-location data, web addresses with specific web page information or the name of a mobile application.
We collect personal information to facilitate relevant advertising and measure the performance of online advertising.
Personal information maybe obtained from Websites or mobile application publishers, advertisers, advertising services, technology platforms.
We do not sell personal information.
We may share ad performance data with Advertisers, advertising services, technology platforms, vendors or service providers.
In the event of an Opt Out and Publisher’s passing the Opt-Out Signal, Advanse shall serve in the limited capacity of, Service Providers on behalf of Publisher solely to perform their obligations with respect to the Covered Opt Out Transaction.
If Advanse receives an LSPA Transaction Signal designated “Yes” and an Opt-Out Signal designated “Yes,” it shall:
Confirm that the counterparties with which it transacts in connection with the Covered Opt Out Transaction (other than Subproviders) are Signatories by using the Signatory Identification List
Pass any Signals it receives from Publisher (or other Downstream Participants) to such counterparties and, if applicable, Subproviders with which it transacts in connection with the Covered Opt Out Transaction
You may access or delete your personal information by emailing us at firstname.lastname@example.org (please include “California resident consumer rights” in the subject line).